📍 San Francisco-based product designer with 2+ years of experience in digital design and 3+ years in product management.
I’ve spearheaded numerous 0-to-1 product launches at startups and established companies, delivering results that resonate with users and advance business goals.
Selected work
Re-designed the subscription flow, resulting in a 22% improvement in payments
Summary
Launched a series of A/B tests on the subscription checkout flow to simplify the plan selection process. From a user standpoint, our goal was to reduce complaints about the confusion between our yearly and monthly plans. From a business standpoint, we aimed to encourage users to choose the yearly plan, ultimately increasing the lifetime value (LTV) of our customers.
Team
Myself
Head of Product
Mobile Engineer
Skills
UX/UI Design
User Testing/Research
Prototyping
AB Testing/Analysis
Company
Keeper Tax
Platform
Mobile
Role
Product Designer,
Product Manager
Implemented AI-based tax assistance, which enhanced users’ understanding of the service’s value and led to a 30% increase in subscriptions
Summary
Directly integrated tax assistance into Keeper’s transaction review process, enabling users to receive immediate help without disrupting their workflow. This solution aimed to simplify decision-making by clarifying tax-related questions and providing a smoother, more intuitive user experience.
Team
Myself
Head of Product
Senior Machine Learning Engineer
2 Mobile Engineers
Skills
UX/UI Design
User Testing/Research
Prototyping
Analysis
Company
Keeper Tax
Platform
Mobile
Role
Product Designer,
Product Manager
Automated user workflows, tripling the efficiency and boosting user satisfaction to a 4.8 app store rating
Summary
Introduced a feature that allows users to create and manage their own merchant rules directly within the app. This update ensures that expense marking is more accurate and personalized, giving users greater control and making the process more efficient and less frustrating.
Team
Myself
Head of Product
Senior Machine Learning Engineer
Mobile Engineer
Skills
UX/UI Design
User Testing/Research
Prototyping
Analysis
Company
Keeper Tax
Platform
Mobile
Role
Product Designer,
Product Manager
Led a design system refactor that streamlined the design process, enhanced visual appeal, and delivered a more cohesive user experience
Summary
The mobile design system needed an upgrade to boost quality and accelerate feature development. By refactoring and leveraging libraries like MUI and Material 3, we were able to streamline the design process, improved visual consistency, and delivered a more cohesive and efficient user experience.
Team
Myself
Head of Product
Head of Marketing
3 Mobile/Web Engineers
Skills
UX/UI Design
User Testing/Research
Design Systems
Project Management
Company
Keeper Tax
Platform
Mobile, Web
Role
Product Designer,
Product Owner
My design principles
→ Align user goals with business objectives.
→ Design for clarity, then enhance for delight.
→ Ground decisions in data or intuition.
→ Design for the user, but consider the system.
→ Embrace constraints and find creative solutions.
Thanks for visiting.
I’m excited to connect and share my work with you, including the design process behind each project. Feel free to reach out with any questions!